Creative Direction & Food Photography: Eric Sawitoski
Graphic Design: Jay Kapur
I was charged with refreshing the Minnies logo, the design of a newspaper advertisement, and an invitation to their press-only Grand-Opening Gala.
The Minnies PR team wanted to make a big impression on the media with their small bites. For the design of their press-only Grand-Opening, each invitation was mailed in a small, branded box containing a branded magnifying glass and an invitation. The copy on the invitation card was set in a miniscule 5-point font challenging the viewer to pick up the magnifying glass in order to read the print.